Although publisher Ignition is best known for import fare like Muramasa
, Indian media mogul and parent company UTV's CEO Ronnie Screwvala explains to Gamasutra how IP creation is the firm's long-term goal.
Talking to the site as part of an in-depth interview
, Screwvala, who also produces Bollywood and Hollywood movies and runs a number of Indian TV channels as part of his media empire, explains his plans for the King Of Fighters
console game publisher:
"Well, the trajectory of the last 18 months, I think, started off with more publishing. Much more European Union-based. I think in the last six months we've invested heavily in the U.S. We're really creating a marketing, development, distribution base...
On the other side, we just want to take our publishing business. When we [UTV] came into the business, our interest was to a certain extent on the publishing, but finally to look at IP creation.
And I think the ability for is us to be able to do both, and the team [at Ignition] has the expertise. So we're building up our distribution prowess, and with that we have a very strong ability to source games from worldwide."
When asked in more detail about his company UTV
's overall plans for Ignition, which was a smaller UK-focused game publisher for a number of years before being acquired and staffed up by UTV, Screwvala explains:
"So I think the end vision is for us to be scalable in publishing, but actually create and own our own IPs.
I think, basically, we are a content company. So I would say film is one of them, but so are broadcast channels and television. So in small screen and big screen, our focus is always content, not platform.
And I think, therefore, in games, and especially in console games, definitely the focus is content. Publishing, we consider aggregating, and I think the IPs is the content creation part of it."
Ignition's U.S. director of business development -- and former journalist -- Shane Bettenhausen added to Screwvala's comments on the company's plans:
"The next step -- what I was brought on do to -- is new business. To find development in the U.S., in Japan, in Europe, to partner with those [developers] to make original games instead of just picking things up that are finished."
The full interview with Ignition
, including detailed comments from three of the company's principals, is now available at Gamasutra.