Marketing

We haven't bid farewell to 2023 yet, but the first Steam sale of 2024 is only a few months away.

An influential collective with MAUs in the hundreds-of-millions are targeting Unity's ad revenue stream.

Indie creators must submit their game for consideration by September 20.

Recorded during GDC Showcase 23, we picked strategist Chris Zukowski's brain about how to best cut through the noise and successfully market an indie game.

Gamescom, the world’s biggest games event, took place in Cologne from August 23–25, 2023. Omdia’s games team were again in attendance and provide highlights from the show in this opinion.

Sony Interactive Entertainment’s PlayStation Portal, a handheld gaming device that streams games from a PS5, has been fully revealed at Gamescom. While PlayStation Portal is intended to engage and retain the most valuable PS5 owners as Nintendo readies next-generation hardware, many questions remain over its appeal to consumers.

In the latest Game Developer podcast episode, we dive deep on prototyping and iterative design with Charlie Cleveland, game director on Subnautica and Moonbreaker.

New data from research firm Gamesight shows that VTubers are becoming a main staple of the livestreaming ecosystem.

In-App Events are a fresh approach to engaging with the audience.

"Building a community...founded on mutual respect and a genuine approach, has been our holistic method for continuous growth."

We know reviews aren't the best way to estimate sales, but it's still important to know what makes people write a review for your game, since reviews are an important factor on which the success of the game itself depends. In this article, I will use sales estimates obtained from other estimation methods, as well as some publicly available sales data, to conduct in depth research into the sales/reviews ratio. I will examine whether the following points affect the likelihood of players leaving a review. Release date - How does the release date affect the sales/review ratio? Price - Do more expensive games have a higher chance of getting a review? % positive reviews - Do players prefer to leave negative or positive reviews? Genres - Do some genres have a better chance of getting a review than others? Play time - Does longer playing time increase the chance of player writing a review? Demographics - Do player demographics affect the sales/review ratio? Audience - How does the audience affect the ratio? Number of reviews - Do more popular games have a lower or higher chance of getting reviews? AAA vs. indie games - Do indie games have a better chance of getting reviewed than AAA games? This article will expand on previous research by Simon Carless in 2020 and VG Insights in 2021.

Zoe Bell of New York Times Games dives deep on the viral success, growth and controversies of Wordle at the NYT.

Young Horses studio head and gameplay designer John Murphy on the pitching and prototyping that lead to Bugsnax.

Five of the best places to publish independent games, from Itch.io to the Epic Game Store.

On the latest Game Developer podcast, we talked to Black Salt Games about their spooky debut, Dredge, and the highly collaborative environment that made it possible.