informa
/
PC
News

Study: MMO Use Declines As Social Games Take Hold In China

The results of a report from Niko Partners suggests the Chinese games industry is trending away from MMOs and hardcore titles and toward casual and social network games.
The results of the 2010 Chinese Gamer Focus Group Findings report from Chinese video game industry analysis firm Niko Partners suggest the Chinese games industry is trending away from MMOs and hardcore titles and toward games on social networks. The report suggests that market saturation in the MMO space and the more accessible nature of social games as primary factors in the shift, which has contributed to a decline in the average amount spent by Chinese gamers, the report says. "Thanks to the launch of so many casual games and social network games, more consumers have become gamers. Therefore, while there are more and more gamers entering the market, overall gamers seem to be spending less, though maintaining high levels of usage," Niko Partners' managing partner Lisa Cosmas Hanson told Gamasutra. The study also notes that Chinese gamers, particularly those who have purchased home PCs, are spending less time playing in internet cafes compared to previous years. Despite this decline, Hanson insists that Internet cafes will remain a "critical part" of the Chinese game industry going forward.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more