The Promax/BDA marketing association has announced the winners of the inaugural Senet Awards for game marketing, which took place alongside MI6: Marketing Interactive '06, a new conference specifically designed for video game marketers, held last night in San Francisco.
The Senet Awards are named after the ancient Egyptian board game, believed to be the oldest game in the world, dating back to 3500BC. Administered by Promax/BDA, these awards gave game marketers the first-ever chance to vote for their peers, with sophisticated online judging software. The peer judged awards were given in more than 50 categories. Corporate in-house marketing and promotion teams, advertising agencies, small creative companies, design firms and independents involved in the marketing and promotion of interactive entertainment were all eligible to submit entries for award consideration.
Marketing efforts centered on titles released by Activision took home the most awards from the event, including the company's Tony Hawk Secret Skatepark Tour, whach was awarded as the best PR Piece at the event, and the award for the Best Promotional Item, which was given to the Trailer Park Agency for its Activision Gun
branded "severed ear" .
Other game-related awards included the Rocket Award, which was given to Lin Leng of THQ for branding work on Company of Heroes
; the Hall of Fame Award, which was given to Will Wright to recognize his creation of The Sims
and the upcoming game Spore
; the award for Campaign of Distinction, which was given to Activision for Tony Hawk
; and the award for Creative Excellence, which was given to French developer and publisher Ubisoft.
Additional awards included the Landmark Award for Excellence in Consumer Branding, which was given to Sony Computer Entertainment; the Technical Driver Award, was was given to Nvidia; the award for Marketing Team of the Year was given to the Xbox 360 Team at Microsoft, and the Founders Awards were given to G4’s Dale Hopkins and Microsoft’s Bill Nielsen.
Interested parties can visit the official Senet Awards website
for a complete breakdown of the winners from the marketing event.