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EA Signs New North American Mobile Phone Deals

Officials from Electronic Arts have annouced the signing of two major new deals with mobile phone carriers Sprint and Verizon, that will see the company's titles released...
Officials from Electronic Arts have annouced the signing of two major new deals with mobile phone carriers Sprint and Verizon, that will see the company's titles released on a wider range of mobile handsets than ever before in the U.S. The Sprint deal will see the carrier offering mobile versions of many of Electronic Arts' titles, including Tiger Woods PGA Tour 06, as well as mobile-only titles from Electronic Art’s mobile subsidiary Pogo.com. The games will be available in the Game Lobby by Sprint, which can be accessed from both the fixed Internet and the mobile Web by more than 500,000 members. "We're pleased to work with EA because, as the leader in interactive entertainment, they have a proven history of delivering the world's most popular, high-quality video games," said Jason Ford, general manager - Games, Sprint. "This relationship will enable Sprint to give its customers an even better entertainment experience by offering a wide selection of fun, familiar titles on their wireless phones." The Verizon deal will work along similar lines, with the multi-national publisher’s titles being offered to Verizon’s “Wireless Get It Now” customers. Verizon Wireless customers with V-Cast enabled phones will be able to download 3D games, including Need for Speed Underground 2, which will launch in 3D exclusively on V-Cast. John Stratton, vice president and chief marketing officer for Verizon Wireless said, "Our relationship with one of the world's most innovative game developers and publishers will bring many of EA's most popular titles to our vast customer base, giving our Get It Now gamers access to the most advanced wireless games on the market. Armed with V-Cast enabled wireless phones, customers from coast to coast can easily enjoy the titles' advanced 3D graphics and sounds delivered over our wireless broadband network."

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