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ANGILS Makes Plans To Drive Serious Games Market

Founding members from the UK-based ANGILS – the Alliance for New Generation Interactive Leisure and Simulations – recently held their inaugural board meeting, during which the organization formulated an action plan for driving the serious games market.
Founding members from the UK-based ANGILS – the Alliance for New Generation Interactive Leisure and Simulations – recently held their inaugural board meeting, during which the organization formulated an action plan for driving the serious games market. The nonprofit organization was originally founded in 2003 as a network group for individuals interested in the usage of games and related technologies in non-games industry applications. More recently, ANGILS was re-launched in October 2006 as a full trade organization offering membership to both individuals and organizations. The organization aims to address business-specific issues related to serious games as well as emerging technologies that could be applied to a wider audience, as well as to draw attention to the serious games space both in Europe and other territories. Commented ANGILS CEO Martine Parry, “Representing many of the leading serious games clients and suppliers we are in a position to identify the ‘big rocks’ – the pressing needs of organizations and educational establishments that drive adoption – and then to assemble working parties lead by specialists in their fields to focus on mapping pragmatic solutions.” She added: “We need to drill down to present the value of serious games to the commercial and educational markets to widen our understanding of how to position them: from engagement through productivity to mission-critical outcomes. This is the main aim of the working parties.” The organization's board is led by chairman Professor Bob Stone, with other founding members including PIXELearning, imaginary srl, KWP, PlayGen and Geomerics. ANGILS plans to announce the focus of its first working parties and members soon.

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