Electronic Arts has its eye on the social space in a big way, moving aggressively toward digital revenue models and buying up Playfish -- and it looks like one of its next moves will see the
Madden NFL franchise coming to Facebook.
"We have to make
Madden more accessible," EA Sports boss Peter Moore
told Bloomberg. "You’ll see us on Facebook going forward."
Playfish, the social game developer EA
spent $300 million to acquire late last year, recently revealed it was working on a game
involving one of EA's well-known brands.
Offering its players, as Moore says, a "simpler"
Madden experience will likely provide a strong entry point to the brand via the massive social network.
Playfish president and general manager Kristian Segerstrale recently said that the most successful Facebook games are those featuring a brand that spans multiple platforms.
