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GamesOnDeck Feature: 'Yuen On The Brew Gaming Signature Solution'

For the latest feature for Gamasutra sister mobile game news site GamesOnDeck, we talks to Mike Yuen, head of Qualcomm's Gaming Group, about their new 'next-gen' mo
For the latest feature for Gamasutra sister mobile game news site GamesOnDeck, with the competition to provide the complete mobile gaming experience heating up with Nokia returning with the N-Gage brand, GamesOnDeck talks to Mike Yuen, head of Qualcomm's Gaming Group, about their option, the Brew Gaming Signature Solution. In this excerpt, Yuen says that the Brew Gaming Signature Solution is truly a 'next-gen' mobile service, moving the handset gaming experience into much more the terrain of the online services offered by recently released consoles: "It's no longer about "hey, download this application/game to your handset" and that's that; we've built a full service. It's kind of like how on consoles you've got Xbox Live now and it's made this huge difference, that's kind of what we're trying to do on mobile. That's something that we announced last summer. What we're trying to do with the Brew Gaming Signature Solution, conceptually, is, well, think of it like this, if Java was actually a cup of coffee (and this really isn't a knock against Java) it's like getting a coffee at McDonalds or a 7 Eleven. It's a fine cup of coffee, but it's not the best, it's not personal and it's not presented as well as it could be. Conceptually what we're trying to do with the Brew Gaming Signature Solution is to make it like getting a coffee at a Starbucks. When you go to Starbucks it's like being part of a community, and people are willing to pay more for that cup of coffee, as when you go there you don't just buy it and leave, as if from a machine, you hang out and enjoy it, maybe there's even some "multiplayer action" with people having a good debate over their coffee." You can now read the full GamesOnDeck feature on the subject, with more from Yuen on Brew's new push as a 'white label' service, and his thoughts on the iPhone and mobile gaming in the future (no registration required, please feel free to link to this feature from external websites).

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