Representatives from independent game marketing firm VGSmart have announced the company’s first published book, The Indie Developer’s Guide to Selling Games. The book is now available in print and PDF form, and aims to take an informal look at game marketing from development to post-publishing.
Intended as neither a research paper nor a text book, it contains a mix of opinions, facts, and crash courses in marketing. The book is divided into six main chapters, covering marketing in pre-production, production, release, post-release, and looking to the future.
The sixth chapter covers advanced marketing theories, including Joseph Lieberman’s Motivational Pyramid, a unique perspective on motivating the sale of games by using a hierarchical structure of motivational factors specifically found in games.
Samples of the book’s first three pages and the table of contents are available at the
book's official website.
