informa
1 min read
article

Microsoft: XBLA Summer Releases Boosted Buyers 58 Percent

Xbox Live's 'Summer of Arcade,' a five-week block of high-profile Xbox Live Arcade releases, brought a 58 percent increase in unique members purchasing titles, as well as August sales surging 67 percent over the previous monthly record.
Xbox Live's "Summer of Arcade," a five-week block of high-profile Xbox Live Arcade releases beginning early August, brought a 58 percent increase in unique members purchasing titles, says Microsoft. The promotion also helped Xbox Live Arcade reach record monthly revenue, making August the highest-grossing month for the service to date, 67 percent over the previous record month. Summer of Arcade's marquee titles include Activision's Geometry Wars: Retro Evolved 2, Microsoft Game Studios's Braid, Capcom's Bionic Commando Rearmed, Namco Bandai's Galaga Legions, and The Behemoth's Castle Crashers. Microsoft noted that it still has several big Xbox Live Arcade games scheduled for the coming months, such as Valve's Portal: Still Alive, Xbox Live Productions/DoubleSix's South Park, and Irem/Tozai's R-Type Dimensions. "At E3, we committed to re-focusing the Xbox LIVE Arcade business, vowing to release bigger and better games while focusing on quality and not quantity," says Xbox Live general manager Marc Whitten. "The debut of the new strategy proved to be a huge success, with the Summer of Arcade making August the highest-grossing month to date."

Latest Jobs

Disbelief

Chicago, Illinois
05.10.22
Producer

Build a Rocket Boy Games

Edinburgh, Scotland
05.12.22
Lead Animation Programmer

Windwalk Games

Austin, Texas
05.16.22
Game Designer

Sucker Punch Productions

Bellevue, Washington
05.10.22
Campaign Director
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more