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The Steam logo on a pink background

Valve reworks Steam demos to create 'more powerful and flexible marketing tools'Valve reworks Steam demos to create 'more powerful and flexible marketing tools'

Tweaks include the ability to create a standalone store page for Steam demos and notify wishlisters when they land.

byChris Kerr, News Editor

Jul 26, 2024

1 Min Read

Illustration showing a long arm labeled "strategy"

How to market a game: an introduction to game marketing How to market a game: an introduction to game marketing

byGame Developer

Jul 25, 2024

1 Min Read

Master Chief from Halo: The Series wields his gun in front of an explosion.

The Halo TV show and Microsoft's Xbox strategy shared the same problem The Halo TV show and Microsoft's Xbox strategy shared the same problem

byBryant Francis

Jul 19, 2024

1 Min Read

The Develop logo overlaid on a photograph of Liverpool

Develop is heading to Liverpool for Develop: North Develop is heading to Liverpool for Develop: North

Jul 19, 2024

1 Min Read

The Kickstarter logo

Exploding Kittens Inc. sales manager becomes Kickstarter's new head of games Exploding Kittens Inc. sales manager becomes Kickstarter's new head of games

Jul 18, 2024

1 Min Read

A screenshot of the new AI-driven FAQ translation tool

Keywords launches AI-powered FAQ translation tool it says will reduce costs by 100 percent Keywords launches AI-powered FAQ translation tool it says will reduce costs by 100 percent

Jul 18, 2024

1 Min Read

A survivor fighting a zombie in the reveal trailer for 2011's Dead Island.

VFX studio Axis shuts down after 24 years

VFX studio Axis shuts down after 24 years

byJustin Carter, Contributing Editor

Steam simplifies social media linking after aggressive API updates

Steam simplifies social media linking after aggressive API updates

byBryant Francis, Senior Editor

Graphic showing the first four games from indie publisher First Break Labs.

Nintendo and Sega alums form indie label First Break Labs

Nintendo and Sega alums form indie label First Break Labs

byJustin Carter, Contributing Editor

Aloy rides a flying Sunwing in Horizon Forbidden West.

Horizon series appears stalled at Netflix as showrunner is accused of abuse

Horizon series appears stalled at Netflix as showrunner is accused of abuse

byBryant Francis, Senior Editor

Key artwork for Champions Tactics

Ubisoft is still trying to make NFTs happen

Ubisoft is still trying to make NFTs happen

byChris Kerr, News Editor

Keywords to be acquired by Swedish investor EQT at £2.2 billion valuation

Keywords to be acquired by Swedish investor EQT at £2.2 billion valuation

byChris Kerr, News Editor

Marketing Art in game development: What makes a 2D Marketing Artist?

Marketing Art in game development: What makes a 2D Marketing Artist?

byRuslan Sartykov

A screenshot from Stray Gods

Venba, Stray Gods, A Highland Song honored at 2024 Games for Change Awards

Venba, Stray Gods, A Highland Song honored at 2024 Games for Change Awards

byChris Kerr, News Editor

A screencap of YouTuber Dr Disrespect. He wears red wraparound sunglasses and a fake mullet and moustache.

Opinion: Dr Disrespect's ousting should be a wake-up call for devs

Opinion: Dr Disrespect's ousting should be a wake-up call for devs

byBryant Francis, Senior Editor

BAFTA Games Awards promotional artwork

BAFTA opens submissions and tweaks criteria for 2025 Games Awards

BAFTA opens submissions and tweaks criteria for 2025 Games Awards

byChris Kerr, News Editor

A screenshot from Palworld. Pals work across various factory installations.

Pocketpair CEO: Palworld owes its success to automation mechanics

Pocketpair CEO: Palworld owes its success to automation mechanics

byGeorge Yang, Contributor

Promotional art for the Xbox Series X|S.

Xbox restructures marketing team as chief Jerret West departs for Roblox

Xbox restructures marketing team as chief Jerret West departs for Roblox

byJustin Carter, Contributing Editor

Key art for Teamfight Tactics. Various fantasy characters watch cuter fantasy characters open presents.

'Novelty' will help Teamfight Tactics thrive another five years, says Riot

'Novelty' will help Teamfight Tactics thrive another five years, says Riot

byBryant Francis, Senior Editor

Future Proofing - Corporate Comms for New Studios in 2024

Future Proofing - Corporate Comms for New Studios in 2024

byChris Schmidt

Geoff Keighley stands in front of an image showing the top 10 new games of 2024.

Keighley declares devs have more ways than ever to be 'sustainable' at Summer Game Fest

Keighley declares devs have more ways than ever to be 'sustainable' at Summer Game Fest

byBryant Francis, Senior Editor

Report: Summer Game Fest trailers can cost devs up to $550K

Report: Summer Game Fest trailers can cost devs up to $550K

byJustin Carter, Contributing Editor

Report: Twitch terminates Safety Advisory Council to replace them with streamers

Report: Twitch terminates Safety Advisory Council to replace them with streamers

byChris Kerr, News Editor

Key artwork for Minecraft vanilla

Netflix and Mojang to create animated Minecraft series

Netflix and Mojang to create animated Minecraft series

byChris Kerr, News Editor

Key artwork for The Last of Us Part II Remastered

Sony apologizes after completely botching interview with Naughty Dog boss Neil Druckmann

Sony apologizes after completely botching interview with Naughty Dog boss Neil Druckmann

byChris Kerr, News Editor

Lawsuit alleges Activision, Meta bear responsibility for Uvalde school shooting

Lawsuit alleges Activision, Meta bear responsibility for Uvalde school shooting

byDanielle Riendeau, Editor-in-Chief

Deep Dive: Harnessing the power of player feedback with Dying Light 2

Deep Dive: Harnessing the power of player feedback with Dying Light 2

byTymon Smektała

Hooded Horse CEO: Forget success, judge publishers on how they respond to adversity

Hooded Horse CEO: Forget success, judge publishers on how they respond to adversity

byChris Kerr, News Editor

Amazon Games opens Bucharest studio to support development and publishing ambitions

Amazon Games opens Bucharest studio to support development and publishing ambitions

byChris Kerr, News Editor

Little kitty wearing a bunny hat

Little Kitty, Big City tops 1 million players on Xbox Game Pass

Little Kitty, Big City tops 1 million players on Xbox Game Pass

byChris Kerr, News Editor

The main character from Hollow Knight strikes a pose.

What a community-led shift to independent fan wikis means for game developers

What a community-led shift to independent fan wikis means for game developers

byCalen Nakash , Contributor

Finding Your Voice: How to target press and influencers for your game

Finding Your Voice: How to target press and influencers for your game

byChris Schmidt

An Immortals of Aveum character played by Gina Torres extends her hand.

EA is diverting 100 percent of Immortals of Aveum net sales revenue to Ascendant Studios

EA is diverting 100 percent of Immortals of Aveum net sales revenue to Ascendant Studios

byBryant Francis, Senior Editor

Key artwork for Manor Lords

Manor Lords has sold over 2 million copies in under three weeks

Manor Lords has sold over 2 million copies in under three weeks

byChris Kerr, News Editor

Artwork featuring a litany of characters from Devolver titles including the company's meatball-shaped mascot Volvy

Devolver Digital's marketing advice? Let the people play

Devolver Digital's marketing advice? Let the people play

byChris Kerr, News Editor

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