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EA is diverting 100 percent of Immortals of Aveum net sales revenue to Ascendant Studios

With Immortals of Aveum hitting EA Play and Xbox Game Pass, Electronic Arts is passing all net sales revenue to its developer.

Bryant Francis, Senior Editor

May 16, 2024

2 Min Read
An Immortals of Aveum character played by Gina Torres extends her hand.
Image via Ascendant Studios/EA Games.

At a Glance

  • Immortals of Aveum developer Ascendant Studios says it will now receive all revenue from sales of the game.
  • The beleaguered developer laid off at least half of its staff last year.
  • It's not clear why publisher EA chose to adjust the terms of its deal with the company.

Immortals of Aveum developer Ascendant Studios shared some fascinating news about the game's future today. In a blog post celebrating the game's debut on Xbox Game Pass and Electronic Arts' EA Play subscription service, the company announced that going forward, all revenue from sales of the fantasy-themed first-person shooter will go straight into its own pockets.

It seems EA Games won't be collecting any revenue from those purchases. Ascendant Studios will obviously still owe platform fees to services like Steam and the PlayStation Store.

"For the foreseeable future, 100 percent of the net revenue from Immortals of Aveum purchases goes directly to our studio," the company said. "If you grab the game at full price or on sale, refer a friend to check it out, post content on social or leave a review, it all goes towards supporting our studio and helps make it possible for us to create more games in the future. Your support truly matters."

It's extremely rare to see a major publisher like EA shift the terms of a publishing deal like this. The point of publishing a game is to collect a share of the revenue at point of sale. Ascendant Studios may have been able to negotiate such compensation in exchange for bringing the game to more subscription platforms.

Related:Immortals of Aveum director thinks it suffered from launching at $70

The business deals around Immortals of Aveum are as fascinating as its setting

In the same announcement, Ascendant Studios said that over 1.3 million people have played Immortals of Aveum to date. That number would include both existing sales of the game and players who acquired it when it hit PlayStation Plus in April. It also may count the number of people playing the free demo on Steam.

The business operations of Ascendant Studio have remained in the news months after the game released. The developer laid off half of its employees in 2023 after the game's slow launch, and then furloughed "a majority" of workers in April 2024.

It doesn't paint a pretty financial picture for the independent studio. As the company struggled, CEO Bret Robbins said the game may have suffered in sales due to its launch price point of $70.

Getting to mark down more revenue every time someone purchases Immortals of Aveum is good news for Ascendant Studios. Hopefully it can help the developer rebuild from an extremely rough year.

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About the Author(s)

Bryant Francis

Senior Editor, GameDeveloper.com

Bryant Francis is a writer, journalist, and narrative designer based in Boston, MA. He currently writes for Game Developer, a leading B2B publication for the video game industry. His credits include Proxy Studios' upcoming 4X strategy game Zephon and Amplitude Studio's 2017 game Endless Space 2.

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