informa
News

Learn everything you need to know about the app business at ADC

Talks by App Annie on app store trends, GamesAnalytics on analytics-driven design, and Mindgrub CEO on six steps to mobile app success are just a few of the business sessions showing at ADC in LA next week.
GDC sister event App Developers Conference organizers highlight three stellar talks to help your app succeed: App Annie's data from 250,000 case studies on app store trends, GamesAnalytics on day-one data-tracking designs for F2P apps, and Mindgrub CEO and maker of over 75 apps Todd Marks on 'six ingredients for mobile app success.' From the creators of the largest and longest-running game professional-focused Game Developers Conference (GDC), the brand new App Developers Conference (ADC) offers professionals a venue to share their knowledge about building, designing, marketing, and selling their apps. ADC will run next week, November 5th-7th at the Los Angeles Convention Center and will be co-located with GDC Next. Backed by data from over 250,000 case studies from publishers like Zynga and EA, App Annie's Nicolas Beraudo (GM North America, EVP worldwide sales) will provide advice for analyzing and leveraging market data to soar to the top of the charts in 'App Store Insights: How to Make the Next Killer App.' Global app store trends will include charts for iOS, Mac, Android, Amazon, and Windows platforms, helping developers get discovered wherever they are. Having made over 75 Apps for iPhone, Android, Blackberry and Windows since 2007, Mindgrub president and CEO Todd Marks has seen what it takes to rise above the noise in app stores. In his talk 'Six Ingredients to Mobile App Success,' he will share monetization models for various businesses and advice on seeking new distribution platforms and working to keep users engaged and retained. Analytics should be part of your free-to-play design from day one, says GamesAnalytics COO Mark Robinson. In his talk 'Analytics Driven Design,' he will share the pitfalls to avoid and tips to best integrate analytics from the beginning to capture the rich player data available in F2P mobile content. These sessions join a number of previously announced talks by Netflix, Tumblr, and more -- all of which are now available on our expanding interactive Session Scheduler. Recent session highlights include Trulia on its Google Glass real estate app, Square on Expressionist app design, and 'remember everything app' Evernote on best practices for new user experiences. Also of note, ADC organizers have shared survey results from over 250 app developers on issues they face currently, including piracy and discoverability on app stores. Those interested in the study can view all of the results for free. Online registration for ADC and the co-located GDC Next ends Thursday at midnight; register now and save up to $200 on ADC, GDC Next, or a combined VIP All Access Pass. For all the latest news on ADC, subscribe for updates via Facebook, Twitter, or RSS. Also, check out GDC Next's latest highlights, which include Disruptor Beam on their social and soon-to-be mobile Game of Thrones: Ascent, KIXEYE on user retention and monetization, and Visa's PlaySpan and Frank N. Magid Associates on alternative payment methods. Gamasutra, GDC and ADC are sibling organizations under parent UBM Tech.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more