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i hate this industry!

Actiblizzard!!
  Yeah, I am referring to the latest Activision Blizzard news. Does anyone else feel a chill go down their spine when they hear that name? I am not disrespecting either company, or the new combined entity, mind you - obviously, very successful, hugely hugely popular companies with remarkable earnings between all of their properties. Yet it is unfortunate to hear of what happens post-merger, specifically with a lot of the relative second and third rate companies under their collective umbrella, their future plans, their staffing situations - none of this was unprecedented of course, though it seems kind of harsh how surgically and coldly it is being carried out. It's one thing to kick out the cobwebs when you're dealing with bottom-feeder appendages of a larger company, but when you are dealing with interesting properties (ghostbusters, tim schafer's brutal legend) and pretty well-established dev's (radical entertainment) it feels a little like a slap in the face. It's really true, you are only as good as your last hit. It makes me think with a chill about some things from my own past, and again a little more nervously about the potential of the future.

  I have gone on about these things before, either in blog form or merely conversationally, at length - we all want to get "bought out," we want to be at the studio when they get picked up for real by a publisher. It's only win-win for everyone - well, it was, not so much anymore. Now it seems rather than getting that cash windfall, you might get squat - and more than that, your job is now under a much pickier microscope, there's more suits concerned with "eliminating redundancies." Truly, to reap the benefits of selling out, YOU had better be doing the actual selling firsthand, if you wanna make out - and let your subordinates hope for the best as they scramble for the crumbs.

  As usual, the model is all over the place, and it's hard to say who wins or loses in all of this, in the big picture - what lessons can be learned and "what is the battle plan" to survive as a grunt-level employee as the giant metamorphosis continues to take place in the bizarre and fascinating creature known as the game industry. Every day I hear more and more news which startles and tantalizes me, also which makes me wanna kick myself "ooops DAMN i have missed my chance!" There's always chance, infinite chance - but one must be able to balance their own business, whatever form it may be in, on top of an already-demanding day job, and whatever other social life and obligations there are as well.

  Work is progressing on the project. I am putting in a lot of heavy hours these days, a lot of late nights, a lot of weekends. I am sad to say my productivity is a little draggy as I am feeling the burn - it's been a long project and I am feeling the wear and tear of next-generation asset production (it's still "next generation" until a few solid seasons of working to this specification have passed, alright!) Everything looks so much nicer and tighter than ever before, our engine is quite capable and powerful, but damn if only we had.. like.. 5 years!! Whew. I do look forward to wrappin gthis game up and giving my portfolio a much-needed overhaul, i will certainly have a higher grade of stuff to flaunt, for the first time in too long!

  Not much gaming lately. I downloaded the Too Human demo, haven't touched it yet. Last night I downloaded a demo of a game called Braid as well, I plan to fire it up after i finish typing this - also picked up Outrun 2 for Xbox, and NO haven't touched that business either. Man - I just wish I had a solid day, errr entire weekend, left completely by myself with nothing to do, just sit back and drink some beers and play some games. That actually sounds rater nice.

  Okay my girlfriend is making annoying noises to let me know she is hungry, so no Braid for me right now - but never fear, I will be back shortly to discuss a little thing they call Game & Watch.

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