Officials from in-game advertising firm Double Fusion have announced a partnership with publisher Aspyr Media (Stubbs The Zombie, Dreamfall
) to become the exclusive dynamic advertising technology provider and sales partner for the PC version of tennis game Top Spin 2
The title joins other sports titles supported by Double Fusion, including online soccer games Power Football
and United Football
, online baseball game Ultimate Baseball Online
, and nine upcoming games from publisher 2K Sports following an in-game advertising deal
signed in December 2006.
Top Spin 2
, which ships for the PC on March 14, features 24 professional tennis athletes including Roger Federer and Maria Sharapova, as well as all four Grand Slam tournaments, a multi-season career, and a set of new risk and advanced shots. The game also supports up to four players on a single PC, and two players over the internet or a LAN.
"We are extremely pleased to partner with Aspyr," said Julie Shumaker, VP, worldwide sales, Double Fusion. "Top Spin 2
not only perfectly exemplifies an opportunity where dynamic ads mutually benefit the gamer and the marketer, but adding Triple A titles as such further enhances the network reach we offer at Double Fusion."