Officials from in-game advertising firm Double Fusion have announced a partnership with publisher Aspyr Media (
Stubbs The Zombie, Dreamfall) to become the exclusive dynamic advertising technology provider and sales partner for the PC version of tennis game
Top Spin 2.
The title joins other sports titles supported by Double Fusion, including online soccer games
Power Football and
United Football, online baseball game
Ultimate Baseball Online, and nine upcoming games from publisher 2K Sports following an in-game
advertising deal signed in December 2006.
Top Spin 2, which ships for the PC on March 14, features 24 professional tennis athletes including Roger Federer and Maria Sharapova, as well as all four Grand Slam tournaments, a multi-season career, and a set of new risk and advanced shots. The game also supports up to four players on a single PC, and two players over the internet or a LAN.
"We are extremely pleased to partner with Aspyr," said Julie Shumaker, VP, worldwide sales, Double Fusion. "
Top Spin 2 not only perfectly exemplifies an opportunity where dynamic ads mutually benefit the gamer and the marketer, but adding Triple A titles as such further enhances the network reach we offer at Double Fusion."
