Officials from the newly formed Acclaim Games
have announced a multi-year strategic partnership to bring multiple massive multiplayer online (MMO) games into the Massive Network dynamic in-game advertising system.
Although it uses the name and logo of the now defunct home console publisher, the new Acclaim Games is focused on online titles, many of Korean origin. The first title to be integrated in the Massive Network will be BOTS
, a free action-themed multiplayer online game. One of the top games in Asia with over a million registered users, the game is being redesigned and launched in North America and Europe and is scheduled to start in the next few weeks.
"We are focused on providing the best online multiplayer games for free, something rare in the market. In order to do this, we are using innovative business models including adding in-game advertising, selling in-game content and offering unique subscriptions. Massive has the most established and robust in-game advertising solution, with deep experience in multiplayer games, and so were the natural choice as our partner," said Howard Marks, CEO of Acclaim.
"Acclaim is a great addition to the Massive Network and we're thrilled to work with them to integrate real-world ad campaigns into their games," said Nicholas Longano, president of new media at Massive. "This partnership further emphasizes the growing support for the realism and revenue benefits that dynamic in-game advertising provides. This is a tremendous win for gamers – free games supported by advertising."
Acclaim’s addition to the Massive Network increases Massive’s roster of partners to more than thirty-six publishers and developers, now including NCsoft
, as it competes with other emerging in-game ad firms including Double Fusion and IGA Partners.