Sponsored By

Krafton wants to deepen AI relationship, franchise out PUBG

Where we franchising, boys?

Justin Carter, Contributing Editor

January 25, 2024

1 Min Read
Key art for Krafton's PlayerUnknown's Battlegrounds.
Image via Krafton.

At a Glance

  • Whether by AI or making PUBG into a bigger series, Krafton is aiming to scale up and reach a "turning point" in its business.

Krafton is aiming to make 2024 a year of scaling up, and part of that will involve getting in deeper with AI.

In a new press release, CEO Changan Kim explained the company will keep investing in deep learning technology. Last summer, it opened ReLu Games with the specific purpose of making deep learning games.

AI's gained a bigger foothold in the industry, and Kim is far from the only executive who sees it as a golden goose. And like plenty executives, he first sees as an efficiency booster for the workplace.

Currently, Kim wants the technology to be used "more actively" in developing Krafton titles. But his ultimate dream is for it to make "new user-centric experiences," similar to Sega's NFT hopes for its Super Game.

What does Krafton want to do with PUBG?

Along with Krafton's AI plans, Kim said the company would franchise out its popular shooter, PlayerUnknown's Battlegrounds. It's looking at "IP-based product," which likely includes spinoffs.

Those are common for Battlefield and Call of Duty, which both borrowed from PUBG. Last year, Krafton revealed an extraction shooter called Black Budget, though it's unclear if that's a spinoff.

Given the route Overwatch, Counter-Strike, and Smite have recently taken, it could also be a full-on sequel.

Either way, PUBG will grow with an upcoming India-specific mobile game. And with Krafton "increasing internal and external studios and outsourcing," the battle royale has an eventful future ahead.

About the Author(s)

Justin Carter

Contributing Editor, GameDeveloper.com

A Kansas City, MO native, Justin Carter has written for numerous sites including IGN, Polygon, and SyFy Wire. In addition to Game Developer, his writing can be found at io9 over on Gizmodo. Don't ask him about how much gum he's had, because the answer will be more than he's willing to admit.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like