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Keywords acquires PR agency FortySeven to expand marketing business

FortySeven has been working in the game industry for almost two decades.

Chris Kerr

February 1, 2023

1 Min Read
The FortySeven logo on a pink background

Keywords Studios has acquired video game PR agency FortySeven Communications for an undisclosed fee.

Based in the United States, FortySeven currently employs 55 staffers and has been working in the game industry for 17 years. The company also has experience in adjacent industries such as tech, entertainment, and consumer electronics.

Keywords said the agency will become an "important part" of its Engage Service Line, joining other companies such as Indigo Pearl and LabCom—which were nabbed by Keywords in 2020 and 2022, respectively.

"Our vision for Engage is to create the next generation of connected companies that surround the marketing, communications, and player-centered aspects of the games industry,” said Tony Grigg, managing director of Engage at Keywords Studios.

"The global opportunity to bring together the best businesses serving the industry under one roof is enormous. We welcome the exceptional team at FortySeven and are excited about working with [company founder] Sibel and the team to build out our collective vision."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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