Tony Ventrice started out designing games for phones with 128x128 screen resolution. He followed mobile through to the iPhone era (I Am T-Pain) and made the transition to social-games pre-FarmVille, working at both Zynga (Poker) and Playdom (Mobsters 2 / Deep Realms). He sees the next expansion of the industry in bringing games into everyday life and joined Badgeville in early 2011 to help lead that evolution.