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The company has started a new initiative that will allow senior citizens to keep gaming into their golden years.
November 2, 2023
1 Min Read
Image via Nintendo
Nintendo wants to help senior citizens in Japan keep gaming into their golden years by sending out Switch hardware and software to retirement homes.
The Japanese company has started an initiative that will allow older players go hands-on with the Nintendo Switch and titles like Dr Kawashima's Brain Training, Nintendo Switch Sports and Mario Kart 8 Deluxe by hosting assisted events at care homes.
Nintendo previously held "small-scale" events at some residences and faciliaites operated by Gakken Cocofan and said the response from players was "positive."
As a result, Nintendo will continue working with Gakken Cocofan to "expand the scope of the event" and intends to send out Switch consoles and software to 200 residential buildings operated by the company.
"We received a positive response from many elderly people who participated in the event, so from November 2023, we will expand the scope of the event to elderly people with services provided by Gakken Cocofan in Japan," reads a press release translated by Google (thanks for the spot, NME).
"Through these initiatives, we are pursuing further possibilities for Nintendo Switch and compatible software, and by providing unique entertainment that everyone can experience, we aim to reach out to everyone related to Nintendo, regardless of age, gender, or gaming experience."
The Nintendo Switch is closing in on 130 million lifetime sales according to Nintendo's latest financials, so we reckon the company can probably afford to send a few hundred units to retirement homes.
About the Author(s)
News Editor, GameDeveloper.com
Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.
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