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Ubisoft to bring Assassin's Creed, Just Dance, Rabbids to Dubai theme park

Ubisoft plans to create “new ways for fans to interact with their favorite game franchises” through a partnership with IMG Worlds.

Alissa McAloon, Publisher

December 7, 2016

1 Min Read

Ubisoft has announced plans to bring some of its popular video game franchises to the massive IMG Worlds of Legends theme park in Dubai.

Assassin’s Creed, Just Dance, and Rabbids will all be featured in the upcoming park, though nothing has been announced as to what form these attractions will take. 

This latest move is part of Ubisoft’s continuing plan to expand its game franchises into other forms of entertainment. According to Ubisoft Motion Pictures' Jean de-Rivières, the company hopes that this partnership will both bring its games to new audiences and give current fans a new way to interact with their favorite worlds and characters.

The park will also feature attractions from Pokèmon, Power Rangers, Dragon Ball Z, Mattel, and Cartoon Network though, like with Ubisoft, not much has been said about what’s planned for each brand. 

This is just the latest in the recent trend of game companies lending their flagship franchises to theme park attractions. Ubisoft announced plans for a similar project in Kuala Lumpur, Malaysia last year. Around the same time, Nintendo revealed a partnership with Universal to feature Nintendo-themed attractions throughout parks in Osaka, Los Angeles, and Orlando. 

About the Author(s)

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

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