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Study: Gamers More Likely To Date, Marry, Socialize Than Non-Gamers

55 percent of gamers are married, 48 percent have children, and single gamers are twice as likely to go out on dates, according to a new IGN/Ipsos study obtained by Gamasutra -- which also found gaming households earn a good deal more money than average.

Leigh Alexander, Contributor

October 22, 2008

2 Min Read

55 percent of gamers are married, 48 percent have kids, and single gamers are twice as likely to go on dates in a given month than non-gamers. That's according to the results of a new research study from IGN Entertainment and Ipsos Media CT obtained by Gamasutra. The study, which involved 3,000 participants, says it demonstrates that, contrary to popular stereotypes, gamers are more social, more active and more influential to their friends than non-gamers -- and that the average age of gamers who picked up the habit within the past two years is 32. Gamers apparently are bigger earners, too. The study finds that the average gaming household's income is $79,000 per year, compared to the average non-gamer annual income of $54,000. 37 percent of gamers studied say their friends and family look to them for suggestions on other kinds of entertainment like TV and movies, while only 22 percent of non-gamers say they're media influencers. Since gamers are twice as likely to buy new technology -- even at a premium price, or with bugs -- it's unsurprising that the study also found that 39 percent of gamers say they help their friends and family keep up on new tech trends. And while gamers spend five more hours on the internet per week than non-gamers, two more hours of TV time and two more hours of music time, the study says they're also more socially active. In addition to being more likely to date and be married, gamers are apparently 13 percent more likely to go to the movies, 11 percent more likely to play sports, and 9 percent more likely to go out with friends than non-gamers. "Based on the research, it's obvious that the gaming market has outgrown many commonly held stereotypes about the relative homogeneity of video gamers," says Adam Wright, Director of Research for Ipsos Media CT.

About the Author(s)

Leigh Alexander


Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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