Product: SoftKinetic 3D Gesture Firm Appoints New CEO

California-based 3D gesture recognition software developer SoftKinetic announced the appointment of Georges van Hoegaerden to the position of chief executive officer. Most recently, Hoegaerden served as managing director of The Venture Company, a venture catalyst he founded to provide strategic and operational services to technology companies. Previously, he worked as a new media venture catalyst at Oracle Corporation in both the U.S. and Europe. Early in his career he held director-level IT positions at major Netherlands broadcaster NOB and IV Engineering. SoftKinetic has created a technology focused on changing the way players interact with video games using full-body 3D gesture recognition. SoftKinetic software is aimed at not only conventional entertainment games for the existing mainstream community, but also as a way of pulling in new users, like fitness enthusiasts or preschoolers. In addition, SoftKinetic’s technology enables game studios to add life to existing games and extend their shelf-life with more sophisticated interaction. “SoftKinetic has created groundbreaking, IP-rich technology that will take the gaming world by storm,” said Hoegaerden. “As media, game and entertainment platforms converge, SoftKinetic is uniquely poised to change the way platform vendors and game studios create entertainment and the way consumers interact with it.”