MTVu Announces Sudan 'Serious Game', Gamer's Ball Tour

MTVu, the North American university-specific cable channel which broadcasts to over 700 campuses and over 6 million students across the country, has announced two game-related projects that showcase the growing importance of video games to college students. Firstly, the channel will be holding a contest for all 'digital activists' to help draw attention to the genocide currently taking place in Sudan. The initial information explains: "Send us your proposal for an online video game or viral campaign about the crisis in Darfur and you could win $50K to create it." More information on this 'serious game' project will debut on the MTVu activism page on October 24. In addition, the channel has announced the mtvU Gamer's Ball, touring American universities and offering prize tournament events involving games such as Halo 2, Madden 2006, Dance Dance Revolution, and Stacked with Daniel Negreanu Poker, as well as a chance to play pre-release titles such as Peter Jackson's King Kong. The tour starts at Northern Arizona University in Flagstaff, AZ on October 19, before visiting a number of campuses nationwide, and additional dates, times, and details are available on the official Gamer's Ball webpage.