Microsoft Appoints New VP Of Global Marketing

Microsoft announced the appointment of Jeff Bell as its new corporate vice president of Global Marketing for the Interactive Entertainment Business, reporting directly to Peter Moore, corporate vice president for the overall Interactive Entertainment Business, effective June 12, 2006. The Interactive Entertainment Business includes the Xbox and Games for Windows businesses and is part of Microsoft's Entertainment and Devices Division. Bell joins Microsoft from DaimlerChrysler, where he served most recently as vice president of product strategy for the Chrysler Group. Bell holds a master's degree in international economics from Johns Hopkins University and an MBA from the Wharton School of the University of Pennsylvania. While working at DaimlerChrysler, Bell played a key role in several recognizable marketing campaigns, including the Dodge "Grab Life by the Horns" tag line and its associated advertising, including the Hemi campaign and music alliance between Dodge and Aerosmith. "Jeff brings a unique mix of consumer experience and innovation to the Interactive Entertainment Business," commented Moore. "His accomplishments at DaimlerChrysler, including the creation of its owner loyalty program, his track record in driving automotive video game strategies, and his influence on urban marketing plans, are indicators of his expertise and leadership."