Gamevil Expands Into U.S. Mobile Market

South Korea-based mobile company Gamevil announced today the formation of Gamevil USA, the company's newest expansion. The Los Angeles branch will focus on bringing mobile games to major cellular carriers throughout the United States. Although new to the U.S. market, the company has much experience in the game space as Korea’s largest and most successful publisher of mobile games. Gamevil has also previously created a number of games for publishers in the United States, including CBS Sportsline Baseball 2005, published by Hands-On Mobile, and the multi-award winning Skipping Stone, published by I-play. Gamevil USA’s existing portfolio emphasizes easily accessible casual and networked games, all of which are based on bleeding-edge technologies. One such technology is Gamevil LIVE, a scalable, user-friendly network gaming service that will bridge new gamers to existing carrier communities. “In a market where brand has been king, we are upon a natural inflection point where quality is now what drives new and returning mobile gamers,” said Allen Lee, Vice President of Business Development at Gamevil USA. “We could not be more excited and passionate about publishing in the U.S.” First titles from Gamevil will include the unusual one-button platformer Nom, as Gamasutra learned in a May, 2006 Q&A with Gamevil USA president Kyu C. Lee.