Sponsored By

Ex-PlayStation and Activision directors form Maze Theory VR studio

The new London-based studio was formed through a partnership with the Output Group by longtime industry veterans Mark Hardy and Geoff Heath

Alissa McAloon, Publisher

April 10, 2018

1 Min Read

Geoff Heath, former Activision European managing director, and Mark Hardy, previously PlayStation’s European marketing director, have teamed up to form Maze Theory, a new London-based studio focused on VR development.

The pair has partnered with the creative agency Output Group to form the studio, aiming to “redefine the virtual reality experience” with assistance from the organization’s prior experience in games, film, and animation. 

A number of other notable industry veterans join Heath and Hardy in their new venture including board member (and former Sony London head) Dr. David Ranyard, CEO Ian Hambleton, and creative director Marcus Moresby.

"The games industry is continually evolving and virtual reality is a natural progression,” said Hardy. “With Maze Theory we want to drive innovation in the sector and produce best in class VR games that will help to drive the technology forward."

About the Author(s)

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like