EA Branding

Electronic Arts is creating a unified brand image for all of its products. Taking a page from the successful branding of the EA Sports line-up, EA is expanding the same brand aesthetic in to new brands called EA Games and EA.com. The EA Games mark will take in games previously pushed under the many names of EA's owned studios, like Maxis, Westwood, and Bullfrog. EA.com encompasses EA's co-branded AOL Games Channel content. "EA SPORTS is a brand that stands for state-of-the-art quality graphics and game play. By adapting the imagery of EA SPORTS and applying it to EA Games and EA.com, we're telling consumers that these games are developed by the same teams with the same integrity and attention to quality and detail," said EA President of Worldwide Sales Don Mattrick. EA is taken the unified brand beyond packages by creating a single installer and splash screen set for the entire range.