Bayer Launches Diabetes Management Game for Nintendo DS

Pharmaceutical company Bayer announced the release of DIDGET, a blood glucose monitoring system that connects with Nintendo DS systems and rewards consistent testing with unlockable minigames. DIDGET is a fully functional blood glucose monitor, and does not require a Nintendo DS to operate. The device reads and records blood sugar concentration levels determined by Bayer's prescription CONTOUR test strips. When connected to the Game Boy Advance cartridge slot on Nintendo DS and DS Lite systems, DIDGET converts blood glucose test results into reward points. Players can redeem these points to unlock new levels, minigames, and items in Knock 'Em Downs: World's Fair, a Nintendo DS adventure game bundled with the DIDGET device. DIDGET additionally features an online community with score leaderboards, web games, and player profile pages that can be customized by redeeming DIDGET reward points. An online demonstration is available at Bayer's website.