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Guitar Hero: World Tour Adds Equipment Brands, Venues

Activision's Guitar Hero: World Tour has announced exclusive partnerships with music industry brands including Zildjian, Audio-Technica, Mackie, and real-life venues such as AT&T Park, Amoeba Music, and House Of Blues Sunset Strip.

Eric Caoili

August 28, 2008

1 Min Read

Guitar Hero: World Tour will take advantage of exclusive partnerships with music instrument and equipment manufacturers to feature in-game sponsorships and gear for players to earn. Activision Publishing secured partnerships with a wide variety of companies, including Ampeg, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox, and Zildjian. The game will also feature digital re-creations of popular venues such as Amoeba Music, Live Nation’s House of Blues Sunset Strip, and San Francisco’s AT&T Park, all of which players will be able to perform at in the game. Due later this year, Guitar Hero: World Tour will be released for PlayStation 2, PlayStation 3, Xbox 360, and the Wii. "Gamers have come to expect a certain level of realism in video games and by collaborating with key brands in the industry we’re able to deliver with Guitar Hero: World Tour," said Activision Publishing's senior director of business development Dave Anderson. "With the most advanced wireless instrument controllers, the in-game likeness of multiple multi-platinum recording artists and authentic on-stage gear, the game offers the ultimate rock and roll experience."

About the Author(s)

Eric Caoili

Blogger

Eric Caoili currently serves as a news editor for Gamasutra, and has helmed numerous other UBM Techweb Game Network sites all now long-dead, including GameSetWatch. He is also co-editor for beloved handheld gaming blog Tiny Cartridge, and has contributed to Joystiq, Winamp, GamePro, and 4 Color Rebellion.

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