Guitar Hero: World Tour Adds Equipment Brands, Venues

Guitar Hero: World Tour will take advantage of exclusive partnerships with music instrument and equipment manufacturers to feature in-game sponsorships and gear for players to earn. Activision Publishing secured partnerships with a wide variety of companies, including Ampeg, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox, and Zildjian. The game will also feature digital re-creations of popular venues such as Amoeba Music, Live Nation’s House of Blues Sunset Strip, and San Francisco’s AT&T Park, all of which players will be able to perform at in the game. Due later this year, Guitar Hero: World Tour will be released for PlayStation 2, PlayStation 3, Xbox 360, and the Wii. "Gamers have come to expect a certain level of realism in video games and by collaborating with key brands in the industry we’re able to deliver with Guitar Hero: World Tour," said Activision Publishing's senior director of business development Dave Anderson. "With the most advanced wireless instrument controllers, the in-game likeness of multiple multi-platinum recording artists and authentic on-stage gear, the game offers the ultimate rock and roll experience."