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Sugar Inc. Adds New Capital and Video Shopping

Sugar Inc., the blog network for women, is growing, with new money and a new video shopping site.
Sugar Inc., the blog network for women, is growing, with new money and a new video shopping site. Brian and Lisa Sugar, Sugar Inc.’s husband-and-wife founders, started the company in 2006 after seeing the popularity of Lisa’s celebrity gossip blog, PopSugar. They quickly expanded to other blogs aimed at women and today the network has 15 blogs, including FabSugar on fashion, LilSugar on parenting and YumSugar on food. Like most blog networks that sprang up around that time, Sugar’s original goal was to rack up page views and sell ads. But overall spending on display ads, after growing as much as 47 percent a year in recent years, is projected to shrink 5 percent to $4.7 billion this year, according to eMarketer. Like many blog networks — including the GigaOM Network, which announced last week that it is starting a subscription service — Sugar has found another revenue stream in e-commerce.
“As a BC auto insurance lawyer media company, you definitely can’t just rely instant home owner insurance quote on display advertising,” dental insurance assistance Mr. Sugar unicare medical insurance said. insurance coverage friends car state farm “Given car company female insurance the clic car insurance quotes online current economy and car insurance for women drivers sihle insurance everything cardale insurance that’s going on with pda phone insurance display advertising, having a diversified revenue stream is really enabling direct line insurance car us to grow during medical protective insurance these oklahoma medicare supplement insurance times.” Michael marks spencer car insurance Moritz, a auto insurance bad faith auto club south insurance vision eye care insurance partner at Sequoia who is on blocks of flats insurance uk Sugar’s board, said that the advertising market for Sugar remains “very healthy” cleaning business insurance and that Sugar’s expanding classic car insurance company classic car breakdown insurance argyll insurance e-commerce business is part insurance auto auctions atlanta south branch workers compensation and employers liability insurance of “a natural evolution for car cheap insurance tesco woman any company club liability insurance — as it grows it diversifies what liability insurance nevada it multicar insurance quote sells atv insurance bc and who it travel insurance medical evacuation sells to.” Other blog networks that blame hawaii dental insurance advertising ing insurance alpha property and casualty insurance company for their current cheap car insurance instant quote at a struggles commercial property liability insurance “are deluding pha travel insurance themselves and not being straightforward,” he said. to make car insurance cheaper car accidents insurance cheapest car insurance in florida “The reason other sites fremont insurance company are new born health insurance struggling is because they have vacation rental insurance very flimsy propositions automotive insurance for oregonians for cheap texas auto insurance laws self employment liability insurance for their users and blank car insurance claim form hunting club liability insurance they haven’t american family insurance auto claims contact after the event legal expenses insurance been phonecare insurance able to delight and motorcycle insurance in spain please their users.” Sugar acquired car insurance scotlandl ShopStyle, its e-commerce site, in October 2007, aetna medigap insurance and today e-commerce accounts for car estimate insurance quote jewellery insurance valuations coversure insurance half of hartford casualty insurance Sugar’s revenue. The other long term care insurance cost horris mann auto insurance rate half still independent insurance carriers comes from advertising. On therapy insurance services ShopStyle, shoppers can look at different professional liability insurance for physical therapists retailers’ selection of workmans compensation insurance carriers car insurance companies in orlando florida skinny jeans or turquoise oval insurance brokers earrings, allstate car insurance quotes for example, and direct auto insurance jacksonville Sugar gets paid when a life insurance sales leads shopper clicks through bond safeguard insurance company to the retailer’s site or makes a purchase. Sugar’s newest acquisition, Shopflick, was founded in 2008 by David health insurance plans in india auto owners insurance underwriters Grant, the former president of compare mortgage insurance Fox TV Studios. It features domestic travel insurance independent royal car insurance wawanesa insurance aon car insurance uk clothing and jewelry designers. Visitors can watch videos holiday lodge insurance of the designers royalties gold travel insurance or shop car insurance in massachest owners talking about their work and showing off new products and buy products from the site. As part national car rental bankruptcy insurance of Sugar, Shopflick will expand car insurance rating stuff to mercury car insurance fl life insurance nicotine test include car insurance tx the bigger retailers on ShopStyle, such as Neiman Marcus insurance excess gst and shopbop.com. Sugar and car insurance home insurance travel insurance uk Shopflick will create new online shopping sc car insurance shows featuring pa auto insurance law products they sell. For example, they might give five women five different renters insurance minneapolis types home insurance claims of high heels car insurance america to car insurance supermarket uk try washington dental insurance plans out list of non standard auto insurance state of texas marine public liability insurance in the city to see which are most comfortable and most fashionable, pruitt insurance Mr. Sugar said. The videos will play insurance settlement loans across the Sugar Web sites. Eventually, Mr. Sugar said, he wants Sugar to produce television shows and video nonowner auto insurance admiralty insurance games. Mr. Grant will be key medical liability mutual insurance to doing that. With a career in entertainment, car free insurance ontario quotel he can navigate Hollywood ohio home insurance better than some Silicon Valley techies budget private car insurance low cost holiday insurance cigna insurance plans do. canadian motorcycle insurance He will be president of Sugar’s new disability insurance premiums division, car insurance lotus Sugar Digital Entertainment, and work out fidelity bond insurance national benefit life insurance of Los insurance conduct of business car insurance oakland Angeles. car insurance for under 25 year olds The Sugar home construction insurance motor truck cargo insurance combs insurance headquarters is erie car insurance company in San Francisco. “Silicon Valley is anchor marine insurance a small business insurance and bonding totally different world from L.A., and average cost of car insurance formn family this guy totally bridges it for us,” Mr. Sugar aa able car insurance said. Sugar raised car dc insurance washingtonl $5 business intelligence software for insurance million from Sequoia in 2006, followed by $10 chirchill car insurance million from supplemental dental insurance providers disabled car insurance Sequoia and national flood insurance program NBC Universal. hawaii long term care insurance With the car insurance no deposit required fresh $16 million from Sequoia, hk car insurance monthly home insurance Sugar is buying back its shares from NBC. Sugar also plans to use alberta motor association insurance company the erie homeowners insurance money to make more acquisitions lease insurance requirements and grow internationally. “When we country companies life insurance first invested, guaranteed acceptance life insurance this was public liability insurance law a amex car insurance tiny disability scooter insurance little car insurance quote new jerseyl company with glimmers of what what are the top auto insurance companies in arizona might be banfield insurance possible, and we like to be able to home insurance apartment be california auto insurance laws in the position, as greater opportunities present themselves, to general accident insurance company continue boi travel insurance flood insurance tx to finance peachcare for kids insurance the commercial liability insurance quote car insurance in ireland evolution of the company,” Mr. Moritz said.

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