Gamasutra Member Blogs: From Animus to Android marketing

[In highlights from Gamasutra's Member Blogs, our bloggers write about diverse topics, such as the science of Assassin's Creed's Animus, Android marketing for indies, and more.] Member Blogs can be maintained by any registered Gamasutra user, while invitation-only Expert Blogs -- also highlighted weekly -- are written by selected development professionals. We hope that our blog sections can provide useful and interesting viewpoints on our industry. For more information, check out the official posting guidelines. This Week's Standout Member Blogs Animating the Animus: Genetics, epigenetics, and brain scanning in Assassin's Creed (Sebastian Alvarado) Sebastian Alvarado introduces the reader to simple concepts in molecular biology and recent breakthroughs in brain scanning to rationalize the science that could have been behind the Animus in Ubisoft's Assassin's Creed series. Warcraft III - It's not a bug, it's a feature! (Glen Cooney) Are exploits really so bad? Is iteration just a tool for fixing problems, or can it help us find new solutions? Glen Cooney examines these questions by taking a look at the exploits of Warcraft III alongside the ever elusive phenomenon of the "Ascended Glitch." Rebuttal to "Just One More Game..." (Aaron Chapin) The New York Times Magazine published a piece on "stupid games," and the threat of impending hyper-addictive games. Aaron Chapin calls it" just another in a long string of articles that misrepresents our industry through ignorance." Mass Effect 3 extended cut: Unchanging ending does not deny "theory" and one-word reveals (Alfe Clemencio) So the ending is not going to change? That doesn't imply the theory wasn't true. Alfe Clemencio says that even a single extra word said in the right setting, by the right character, can completely change how a story (or ending) is perceived. Android Marketing for Indies (Ernest Woo) For his second Android game launch, Ernest Woo went through a crash course in indie games PR and marketing. Here is what he learned!