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Video: Free-to-Play the Wrong Way in Age of Empires Online

"I thought fixing the business model was all that was needed. I was wrong." Microsoft's Kevin Perry reflects on how he tackled the many issues that plagued Ages of Empire Online, in this free talk from GDC Vault.

November 4, 2013

1 Min Read

"You don't get a soft launch for a branded game."

In this free GDC Vault video from GDC Europe 2013, Microsoft's Kevin Perry discusses the business, design, and production problems that his team faced while trying to fix this MMORTS in the talk 'F2P the Wrong Way: Age of Empires Online.'

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC Online already have full access to GDC Vault, and interested parties can apply for the individual subscription Beta via a GDC Vault inquiry form. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company. More information on this option is available via an online demonstration, and interested parties can send an email to Gillian Crowley. In addition, current subscribers with access issues can contact GDC Vault admins. Be sure to keep an eye on GDC Vault for even more new content, as GDC organizers will also archive videos, audio, and slides from other events like GDC China and GDC 2013. To stay abreast of all the latest updates to GDC Vault, be sure to check out the news feed on the official GDC website, or subscribe to updates via Twitter, Facebook, or RSS. Gamasutra and GDC are sibling organizations under parent UBM Tech

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