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Universal, MGM, and Lionsgate target Asia with mobile publisher Fifth Journey

Hong Kong-based publisher Fifth Journey has signed up with Universal Pictures, Lionsgate, and MGM to create movie-based mobile games aimed specifically at Asia.

Hong Kong-based publisher Fifth Journey has signed up with Universal Pictures, Lionsgate, and MGM to create movie-based mobile games targeted at Asia. 

The new "strategic partnerships" will see Fifth Journey - founded by veterans and former execs from Universal, Gameloft, and LucasArts - develop "Hollywood-focused" mobile games, interactive entertainment, and virtual reality titles for the Asian market. 

Details on the deals are scare, although Fifth Journey did reveal that each movie studio will be receiving a strategic equity stake in the company.

Fifth Journey co-founder, Eric Tan, who oversaw the China release of the highly successful Despicable Me: Minion Rush while at Gameloft, says the publisher's focused platform will allow its partners to succeed where many others have failed.  

“Asia is an enormous opportunity and challenge for Hollywood,” said Tan. “So is building a great film franchise in this on-demand world. We built a company to solve some of Hollywood’s most pressing needs and these partnerships are a huge step forward.”

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