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Ubisoft appoints publishing VP Brenda Panagrossi as general manager for US market

Panagrossi has been with Ubisoft for 22 years, and is now in charge of its market plans in the United States.

Justin Carter, Contributing Editor

April 4, 2024

1 Min Read
Photograph of the Ubisoft offices.
Image via Ubisoft.

At a Glance

  • Ubisoft spent 2023 elevating longtime staff into leadership roles, which now continues with Panagrossi's new position.

Another executive shakeup is happening over at Ubisoft, as Brenda Panagrossi has been tapped as general manager for its United States team.

Under this position, she'll "define and implement strategy for the US Engagement Hub." As further "support" for the developer's US-based teams, she'll serve as their regional representative.

Interestingly, the press release further notes she'll be managing the operations of the San Francisco office specifically.

Panagrossi first joined Ubisoft in 2002 as a member of its eCommerce division. Over the years, she's served as VP for its digital sales and platform management teams, and most recently worked as the VP of its executive publishing team.

In that same release, Ubisoft's chief publishing officer Alain Corre cited her previous experience as "a perfect fit for this new strategic role."

Last year, Ubisoft has had longtime veterans move around to take charge of specific franchises like Far Cry and The Division. She's played a hand in several of those series, mainly on the business and marketing side of things.

It also made Montreal the center of its North American production hub. The move allowed for teams to collaborate and "take advantage of each studio's strengths...and expertise."

However, there may be a bit of a change in that collaboration with an extra manager in the mix, particularly since she's also in charge of handling Ubisoft San Francisco's operations.

About the Author(s)

Justin Carter

Contributing Editor, GameDeveloper.com

A Kansas City, MO native, Justin Carter has written for numerous sites including IGN, Polygon, and SyFy Wire. In addition to Game Developer, his writing can be found at io9 over on Gizmodo. Don't ask him about how much gum he's had, because the answer will be more than he's willing to admit.

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