informa
/
1 MIN READ
News

The myth of the eclectic 'core gamer' on Steam

You have to develop the specific audience for your game -- because far fewer people than you think actually play lots of different games.
"'Core gamer' is a nice term to flaunt around when talking about your personal habits, but it’s not a viable term for defining your audience. It’s too broad and too vague."

- Steam Spy creator Sergey Galyonkin

In a fascinating new blog post, Steam Spy creator Sergey Galyonkin reviews the data and writes about the myth of the so-called "core gamer" -- players who play and enjoy a large swath of different games.

After reviewing the data he's captured, it's far more typical, he says, for players to have narrow tastes:

"Various studies suggest that there are 700-800 million of PC gamers. It’s probably true, but it doesn’t mean much for your game. Because if you’re developing a downloadable game for Steam you’re not even fighting for 135M of its active users, you’re fighting for the attention of 1.3 million gamers that are actually buying lots of games," Galyonkin writes.

There's a lot more going on in the post and it's tremendous food for thought -- particularly when you look at an audience like Dota 2 players, who number in the millions but barely purchase other games at all:

There's a lot more in Galyonkin's original post, and it's worth a read.  

Latest Jobs

Treyarch

Playa Vista, Los Angeles, CA, USA
9.12.23
Senior Level Designer (Zombies)

PlayStation Studios Creative Arts

Petaling Jaya, Selangor, Malaysia
9.14.23
Lead Concept Artist

High Moon Studios

Carlsbad, CA, USA
9.20.23
Technical Designer at High Moon Studios

High Moon Studios

Carlsbad, CA, USA
9.18.23
VFX Artist
More Jobs   

CONNECT WITH US

Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more