informa
2 min read
News

Supercell buys majority stake in Love & Pies dev Trailmix and invests $60 million

Supercell previously invested $4.2 million into the UK studio.

Clash of Clans maker Supercell has purchased a majority stake in UK casual mobile studio Trailmix and committed $60 million in equity and debt financing.

Trailmix co-founder and CEO Caro Krenzer broke the news in a blog post, and said the investment is a testament to the success of the studio's debut title, narrative-puzzler Love & Pies.

The London studio was established in December 2017 with the aim of creating casual free-to-play titles that can have a "positive impact." Supercell has been one of its long-term partners and previously invested $4.2 million into the company back in 2018.

The Finnish mobile studio has now reaffirmed that commitment to the tune of $60 million to "hyper charge" the growth of Love & Pies.

"We successfully released Love & Pies eight months ago; its performance has completely exceeded our expectations -- our Day 120 is above 10 percent, which shows how much our players love our game -- and we're just getting started," commented Krenzer.

"Building a great team and releasing a successful game is definitely not an easy feat, and it has taken us many years and a lot of rollercoaster rides to get here. And we're only in this position because of the tenacity and belief of people who joined us on this crazy ride."

Trailmix will continue to operate independently following the Supercell investment.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more