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Superbloom nets $3 million to create diverse lifestyle games aimed at women

The mobile studio was founded by former EA, Glu, and Dots veterans Emily Yim and Ksusha Zito.

Chris Kerr, News Editor

April 6, 2022

1 Min Read
Superbloom co-founders Emily Yim (left) and Ksusha Zito (right)

Superbloom, a new studio focused on building modernized lifestyle mobile games for women, has raised $3 million to assemble a core team of designers and engineers to develop its debut title.

The investment round was led by Bitkraft Ventures with participation from 1Up Ventures and Joakim Achrén Syndicate.

Founded by former EA, Glu, and Dots veterans Emily Yim and Ksusha Zito, Superbloom wants to develop titles with unique lifestyle content niches that haven't been gamified yet, such as crafting to tablescaping.

"Women deserve games that are designed with their interests in mind. Although the core demographic of lifestyle games are largely millennial and gen x women, the same demographic isn’t seen in the makeup of the studios," commented Superbloom CEO and co-founder, Emily Yim.

"We plan to use our strengths as a female-founded team, and lean into new trends in the lifestyle space to create elevated games that focus on the diverse interests of women and build a community around our audience."

The studio will strive to create a workplace culture that facilities open collaboration, honest respectful communication, and intentional inclusivity. Superbloom intends to hire up to 12 more people in the next 18 months as it continues to scale up.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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