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Study: iPad Makes Up 97% Of Tablet Internet Traffic In U.S.

A new report from market research firm comScore has found that Apple's iPad completely dominates tablet internet use in the U.S., while iOS has the largest share of connected devices and smartphones.

Mike Rose, Blogger

October 11, 2011

1 Min Read

A new report from market research firm comScore has found that Apple's iPad completely dominates tablet internet use in the U.S., while the iOS platform has the largest share of connected devices and smartphones. The report, entitled 'How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits', surveyed tablet and smartphone use in the U.S. during August. It found that, while the Android platform accounts for 43.7 percent of the smartphone market -- the highest share overall -- the iOS platform actually has the largest share of connected, in-use devices. The iOS platform accounted for 43.1 percent of connected devices, while Android OS made up 34.1 percent. In comparison, iOS accounted for 58.5 percent of total tablet and smartphone internet traffic in August, while the Android OS accounted for 31.9 percent of traffic. In terms of traffic via tablets alone, the iPad made up a total of 97.2 percent of all tablet traffic in the U.S. in August. The iPad also accounted for a higher share of traffic than the iPhone, with a 46.8 percent share of all iOS traffic compared to the iPhone's 42.6 percent. When it comes to gaming, the report found that two thirds of tablet owners play games on their device, with 23 percent playing games nearly every day. This compares to 65 percent who use Youtube on their tablet, 62 percent who listen to music and 57 percent who read e-magazines and newspapers.

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