MindArk, the developer behind MMO virtual universe
Entropia Universe, has made $2.5 million from a single investor as part of its in-game Citizenship System.
Entropia Universe first launched for Windows PC back in 2003, and uses a micropayment business model with an in-game currency known as Project Entropia Dollars, or PED. PED has real money value, and can be redeemed as real-world funds at any time.
Last November, MindArk launched its Citizenship System for the title, which provides participants with revenue sharing through the purchase of in-game land deeds. Land deeds are base-priced at $100 each.
The company said this week that a single user has acquired 25 million PED, or $2.5 million, worth of land lot deeds in
Planet Calypso, one of
Entropia Universe's main planets and the most popular game for the
Entropia platform.
It also said that nearly all of the initial offering of 60,000 deeds for the planet have been acquired by users, with an average 27 percent return on investment figure, meaning that this single investor must have acquired nearly half of the available deeds.
Entropia Universe is no stranger to large monetary transactions. Back in 2010, a single user bought a Virtual Space Station in the game for $330,000.
