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Rovio Partners With Medio To Track Angry Birds Player Analytics

Rovio will utilize Medio Systems' cloud-based predictive analytics platform to better understand its wide-ranging Angry Birds players to optimize game updates and revenue opportunities.
Medio Systems has announced that its game analytics platform has been licensed by Angry Birds publisher Rovio. Rovio will provide player data from its estimated 1.4 billion minutes of weekly Angry Birds gameplay to Medio, who will in turn provide analytics to Rovio to enhance its understanding of its players. "Our platform will provide Rovio the tools to make real-time product changes that optimize game play, fan satisfaction and revenue," said Medio CEO Rober Lilleness in a statement. "In this fast-evolving market, the players that get big data will win, and those that don’t will disappear." The partnership is mutually beneficial: Rovio will have a better grasp on its audience and be able to make game update and revenue decisions, and Medio will inherit an extremely substantial amount of users to track on its platform.

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