PlayJam Game Service Bundling With LG Web TVs, Blu-ray Players

Interactive casual TV gaming network PlayJam announced an agreement with LG Electronics to bundle its games service in the manufacturer's line of LG Smart televisions and Blu-ray players worldwide. PlayJam's games network offers more than 550 skill-based games across various platforms around the world through partnerships with TV vendors (e.g. Samsung, Sony) and digital TV operators (e.g. Sky in the UK, Dish TV in the U.S.). The publisher's catalog has seen over six billion downloads, and has a free-to-pay user conversion rate of 50 percent. PlayJam says players spend an average of 23 minutes with its titles, and have a 99.3 percent overall satisfaction rate with its service. Starting this month, LG Smart TVs (televisions capable of accessing online content and installing apps) and Blu-ray players will offer PlayJam games through its Netcast platform. PlayJam will use its worldwide billing, CRM, and game servers to offer tournaments, leaderboards, and other features in the games. "As one of the largest consumer electronics manufacturers in the world, LG is at the forefront of innovation centered around the smart living room," says PlayJam's business development director Anthony Johnson. "This agreement will cement PlayJam’s position as the de facto casual gaming destination for TV."