Sponsored By

Over 1 million people are trying to figure out who murdered Sonic

Gotta think fast.

Chris Kerr, News Editor

April 6, 2023

1 Min Read
The hand-drawn corpse of Sonic the Hedgehog

Sega's decision to take the Sonic franchise in a wild new direction with The Murder of Sonic the Hedgehog has paid off immediately.

After turning its iconic platformer into a hand-drawn whodunnit as part of a tongue-in-cheek but also kinda serious April Fools gag, over 1 million people have decided to channel their inner Benoit Blanc to figure out who bumped off their favourite blue Erinaceinae.

Okay, sure, The Murder of Sonic the Hedgehog doesn't mark a permanent shift for the series, but the outlandish pivot is a fine example of April Fools' marketing done right, teeing up a project that feels absolutely, brilliantly ludicrous before revealing that, hey, this thing actually exists.

Available on Steam for free, The Murder of Sonic the Hedgehog reunite the franchise's colourful cast for a murder mystery part aboard the Mirage Express, but as avid Agatha Christie readers will know, those sort of soirees have a tendency to go off the rails.

Katie Chrzanowsk, the social media manager for Sonic at Sega of America, described the response to the title as "absolutely unreal," and noted that it's currently the #61 highest rated Steam title of all time.

Now, can somebody get Sega on the blower? Because we need to know whether this thing is canon.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like