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Omdia Analysis: What are the most popular gaming-related apps among consumers?

Omdia Analyst Dom Tait looks at what apps users are using the most while they play video games.

Dom Tait, Research Director, Game

October 21, 2021

1 Min Read

Datapoint of the Week is a recurring Game Developer series made possible by our sibling company and global research leader Omdia.

Where best to direct your marketing efforts for a game? Omdia’s huge consumer survey can answer this among multiple other key questions about consumer behaviour.

Twitch is comfortably the most popular gaming app, according to Omdia’s half-yearly survey of almost 20,000 gamers across the world. 

The survey also reveals that Twitch users are slowly gravitating away from the use of laptops and desktops as their primary access point, and towards smart TV access points instead.


For more data on what apps consumers are using in conjunction with their game-playing, you can find more info here

About the Author(s)

Dom Tait

Research Director, Game, Omdia

Dom Tait is Omdia’s Research Director for games, music and audio, and consumer platforms and AI research.

Dom joined Omdia in 2014 and has worked across the spectrum of entertainment and media on high-profile consulting projects, with a specialization in games and—increasingly—how they converge with other media.

Dom’s background is in media, having played editorial roles for a range of publications before joining Omdia. For many years, he has worked on a major report that examines consumer and advertiser spending data in entertainment and media segments around the world. As such, he can advise clients on a range of digital media.

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