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Nintendo details plans to open attractions at Universal theme parks

Japanese video game giant Nintendo is expanding its business horizions by tapping into the resorts industry via its extant partnership with Universal.

Chris Kerr, News Editor

November 29, 2016

1 Min Read

Japanese video game giant Nintendo is laying out more concrete plans today about how its partnership with Universal will see the longstanding game maker entering the amusement park business.

This sheds light on what Nintendo was aiming for when it teamed up with Universal last year: Nintendo-themed areas in Universal Studios theme parks, starting with parks in Osaka, Los Angeles, and Orlando. 

Each Nintendo-themed resort area will get its own unique attractions, but Nintendo says fans will be able to "enter a realm filled with iconic Nintendo excitement," so expect Mario and company to make an appearence.

The new areas are being built with engagement firmly in mind, and will look to reel consumers in with attractions that are "expansive, immersive, and interactive." In short, Nintendo is eager to transport its winning game design formula to the real world.

"The areas will be highly themed and authentic environments filled with multiple attractions, shops and restaurants," reads a press release. "Guests will feel as if they are playing inside their favourite games -- this time in real life."

The specifics of each new area will be detailed in future announcements, the first of which is expected to drop soon. 

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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