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Kobayashi previously served as the producer on major franchises including Resident Evil and Devil May Cry.

Chris Kerr, News Editor

November 1, 2022

1 Min Read
The GPTRACK50 logo

NetEase has tapped former Resident Evil and Devil May Cry producer Hiroyuki Kobayashi to lead its new development studio, GPTRACK50.

In August, Kobayashi announced he was departing Capcom after 27 years to join NetEase, but failed to provide any specifics about his new role.

Now we know the veteran producer will be serving as president of NetEase's nascent Osaka-based studio GPTRACK50, which has been tasked with creating original video game and entertainment franchises that will be capable of finding a global audience.

"The studio strives to build original game contents and to broaden the spectrum from just games to film and entertainment series. The president, Hiroyuki Kobayashi, has personally worked on the production of the Resident Evil's live-action and CG animation series," reads a press release.

"He has also been involved in the production of many more media portfolios of various original game IPs, including live-action, animation, stage play, manga adaptions, etc. By utilizing this unique experience, the studio will create new IPs and expand them to the global scale through movies, novels and manga adaptations."

Although it has multimedia ambitions, GPTRACK50 will primarily create games for console and PC platforms.

Kobayashi said the studio will create experiences that "captivate and delight" players, and claimed the development team has a wealth of experience – although it's unclear how many staff have already joined the nascent studio.

NetEase has scaled significantly in 2022. The Chinese company has opened multiple new studios, including Jar of Sparks and Nagoshi Studio, acquired Detroit: Become Human developer Quantic Dream, and invested heavily in studios such as Something Wicked and Something Random.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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