Sponsored By

"We will effectively scale Mamboo's business and provide them with all the advantages of an open partner environment."

Chris Kerr, News Editor

September 20, 2021

1 Min Read

MyGames has acquired hyper-casual mobile studio Mamboo Games. The deal will see MyGames hand over "more than $2 million at close," and includes a deferred payment based on certain performance targets.

The news comes around a year after MyGames, which is the video game arm of Russian company Mail.ru, purchased a minority stake in Mamboo with a view to moving into the hyper-casual market.

Based in Minsk, Mamboo currently employs 35 people and has over 30 projects in its portfolio. One of its more recent releases, Shift Race, managed to hit 15 million installs within three months, while another called Billion Builders has become one of the top 10 most-downloaded iOS titles in China.

MyGames believes the deal will solidify its position in the hyper-casual market, and said Mamboo has performed well since it made that initial investment.

"There is a symbiosis between MyGames' expertise in mid-core games and Mamboo Games' expertise which allows us to create successful projects in the hybrid casual genre," commented MyGames CEO, Vasily Maguryan.

"We clearly understand how it is important to have flexibility and mobility today in the hyper-casual market, and will effectively scale Mamboo's business and provide them with all the advantages of an open partner environment."

Read more about:

[Trend] M&A

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like