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Mobile dev Pixelberry acquired by Series Entertainment

Pixelberry wants to use Series to get highly requested features out the door, while Series is looking to add its proprietary Rho engine into the developer's pipeline.

Justin Carter, Contributing Editor

July 10, 2024

1 Min Read
Two young women at the park in key art for Pixelberry's Choices!.
Image via Pixelberry.

Generative AI developer Series Entertainment has purchased mobile studio Pixelberry from Nexon for an undisclosed fee.

Best known for mobile games like Choices! and High School Story, Pixelberry was deemed "category leader in the interactive fiction genre" by Series co-founder Pany Haritatos. Under its guidance, Series hopes to evolve the studio to "the next level."

"We love story-based games and Choices! has long been a leader in the genre," he continued. "We will [add] bigger books, new interactive features, and ever-improving story quality, all designed to deliver the things the Choices community wants.

For Pixelberry, this means using its new parent company's Rho engine. The proprietary engine has been touted by Series as the first "AI-native, multimodal full-stack game creation platform."

Like Haritatos, the studio noted that this partnership allows it to implement much-requested features, including "more intricate" story branches and deeper player customization.

Per the press release, Pixelberry will also mark the start of Series' plans to "build out [our] studio system to deliver a diverse catalog of different genres."

Earlier this year, Pixelberry laid off multiple employees. At the time, it was unclear how many were let go, and likewise how many are still at the studio at time of writing. It's equally uncertain if it has another project lined up, or is fully devoted to its already-existing games.

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About the Author(s)

Justin Carter

Contributing Editor, GameDeveloper.com

A Kansas City, MO native, Justin Carter has written for numerous sites including IGN, Polygon, and SyFy Wire. In addition to Game Developer, his writing can be found at io9 over on Gizmodo. Don't ask him about how much gum he's had, because the answer will be more than he's willing to admit.

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