Game advertising platform Tap.Me has raised $3.2 million in a new round of funding, while also adding former Atari CEO Jeffrey Lapin to its board of directors.
Tap.Me offers an advertising platform for mobile and browser games, with an emphasis on branded integration in-game and an easy-to-implement service. The platform is expected to have over 25 million users by June.
Venture capital company Hyde Park Venture Partners led the round of funding, with other partners including I2A Fund and Great Oaks Venture Capital.
Jeffrey Lapin, formerly of Atari, Take-Two and THQ, has joined Tap.Me's board of directors, where he hopes to apply his experience in the field to help the company expand its business.