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In-app purchases come to PopCap's Plants vs. Zombies

The EA-owned casual game giant PopCap has released a new update to its popular Plants vs. Zombies on iOS introducing the game's first ever in-app microstransactions.
Newsbrief: Casual game giant PopCap has released a new update to its popular Plants vs. Zombies on iOS that introduces the game's first ever in-app microstransactions. With this new update, players can purchase in-game currency in addition to earning it via gameplay, thereby giving users an opportunity to spend real-world money to accelerate their progress through the game. Unlike PopCap's freemium game Bejeweled Blitz, Plants vs. Zombies has not become a free-to-play app following the addition of in-app purchases. The game is available for $6.99 on iPad and $2.99 on iPhone, while the in-game coin packs cost between $0.99 and $3.99.

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